Benefits of a Bid Writing Training Course

1st March 2017

The way that bids are planned, structured and written is very different from any other sort of writing.  A bid writing training course is a great way for anyone who is writing a bid, or contributing to it, to improve their bid writing skills. An improvement in the way the bid is written will inevitably lead to a higher win rate.

Have you noticed how things have changed in the bid writing market in recent years?  The Internet has caused major advances in communication and greatly improved the degree and quality of the competition within the bid process. Many organisations do not have the resources to employ dedicated bid writing staff. They also have to use other contributors in the organisation who write parts of the bid.

It is important for even qualified bid writers to take a bid writing training course so that:

  • they stay on top of all the latest standards and techniques.
  • if there is a team they all write in a coherent way.
  • non-dedicated bid writers, (I like to call these people my subject matter experts or SMEs) can learn how to write clear and concise bid text, thus saving the bid writing team a great deal of time.

A good bid writing training course will make a huge difference to your bid success rate.  Subject matter experts have all the technical knowledge they need to make a serious contribution to any bid document, however they often lack the skills to communicate this information to non-technical readers.  This means that someone else has to rewrite or edit their content – or try and enlarge or reduce it to fit the requirements of the bid.

To be a great bid writer, you must stay updated on the latest techniques, tips, and tricks to stay competitive and increase the number of bids your organisation can win. Bids must include the usual price and delivery time frames, but they must also explain your organisation’s key messages. The objective is to convince your reader that regardless of price variations , your organisation will be the best choice to deliver the product or service they need.

Having well trained bid writers in your organisation can only improve your win rate and build more confidence with your prospects. In addition, you can turn around bids more quickly which means you will be able to bid on more contracts.

My bid writing training course is delivered by a highly-qualified bid writer with over 20 years’ experieince. This is usually at your company premises. The course can be either a one day intensive course or a two-day workshop with time to work on your own writing.  The training can be geared to any experience level and massaged to make sure time is spent on the most important areas for your business. So, whatever your requirements, there is a bid writing training course available to suit you. I will even prepare customised exercises, using your own material, to make sure your staff get the most from the course.

Write to Win training courses provide a professional resource for business owners and managers looking for help with business writing.

Alison Reeves

My clients win more Bids, Tenders and Proposals.  Don't forget - you only get one chance to make a first impression.  Most business is lost through poor communication, not through the products or services you offer. Bid Writing, Bid Writing Training Courses, Case Studies, Reviewing Editing and Proofreading, Tender Proof your Business, Build a Better Bid Library, General Business Writing Training.

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